Articles tagged “NoMad Hotels”

As luxury goes local and lifestyle goes upscale, Hilton’s NoMad debut in Singapore makes a clear statement about the future of luxury hospitality in the region.

Hilton has revealed it paid $56 million to acquire a controlling stake in NoMad Hotels, a smaller sum than recent comparable acquisitions in the luxury hotel sector. Now it plans to scale the brand to 30 to 50 hotels.

Hilton, after 16 years without an acquisition, has gone on a buying spree this year, snapping up the Graduate Hotels and NoMad brands. Its commercial officer, Chris Silcock, explains why.

Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program.

After not acquiring a brand for 16 years, Hilton has now acquired its second in a month. The hotel giant is clearly hungry for growth.

Hilton signaled that hotel sector circumstances have shifted in a way that makes it more likely it would pivot from its 16-year strategy of creating brands and instead consider buying them.