Articles tagged “new orleans”

With Indian arrivals to the U.S. on the rise, Louisiana is pulling out all the stops to win over these tourists. Think Cajun-meets-Asian vibes. Now, that’s a mashup!

Today’s edition of Skift’s daily podcast looks at Azul's relationship with JetBlue, New Orleans' new tourism strategy, and a music-themed boutique hotel.

New Orleans & Company incoming president and CEO Walter Leger's embrace of new age marketing tactics and technology, as well as his political experience, signal changes are coming to the Big Easy.

When minority business owners spoke up in New Orleans, the city’s tourism marketing corporation responded by admitting the oversight and hiring a diversity and inclusion consultant. Hopefully these measures will have a lasting impact.

Many women who saw Girls Trip were inspired by seeing representation of the black travel movement on the big screen. Combine that with the buzz of the longstanding Essence Festival and women’s group travel to New Orleans is up.

It takes guts for a destination marketing organization to announce to the world that its state governor is a political opportunist trying to take down tourism for his own political benefit. Brave and smart move by New Orleans.

New Orleans managed to triple its impressions with a relatively small budget by finding their target visitors where they already looked online and by investing in quality content that engaged and piqued the interest of those travelers.

New Orleans doesn't have to market Mardi Gras because visitors come all on their own, but the state's first campaign gives other regions a chance to compete for a slice of the visitor action.

After a booming winter with the Super Bowl and Mardi Gras back-to-back, Louisiana and New Orleans tourism groups have unrolled new campaigns to keep the momentum rolling during the traditionally slow summer months.

This tax increase won't have much effect on casual vacationers, but does come into play for larger conventions when meeting planners are comparison shopping across cities, hence this worry.