Saudi Arabia's ambitious mega-development Neom continues to announce small boutique hotels. With more than half a trillion dollars at its disposal, Neom could build the biggest hotels in the world,…
Saudi Arabia's mountain destination of Leyja promises some of the most ambitious hotels ever made. Amounting to just 120 rooms between three properties, operators Habitas say they can make a global destination of it.
Marriott International is the latest operator to show confidence in Trojena, an upcoming development where Saudi Arabia says it will be able to host winter sports and open top ski chalets.
Saudi Arabia's Vision 2030 is already promising $500 billion cities, winter sports events atop mountains in the desert and a complete transformation of the national economy. Not ambitious enough, says the crown prince, let's work on Vision 2040.
As eco-conscious travel gains traction, destinations worldwide face the task of converting sustainability rhetoric into reality. NEOM aims to substantiate its environmental commitments through action. Ultimately, transparency will be the critical factor in earning traveler trust.