Articles tagged “national geographic”

Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.

As the relationships between brands and publishers grow closer, to the benefit of both, it will be fascinating to watch the impact on consumers and whether they care more about quality content or how it was created.

Brands can succeed on Instagram, but only if they participate and share just like any other user.

Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.

Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).

Pinterest is the Pinterest of travel, and it is going to leverage that to move into the sector formally. It may just become the first such company to complete the digital cycle from inspiration to booking.

As far as its print strategy, National Geographic is such an iconic brand that it may be a special case. Yes, print definitely has a role, especially for guidebooks when roaming charges would otherwise come into play, but experiential writing, if not photography, can be savored just as nicely on tablets.

IHG is in both a precarious and somewhat perfect position to pose such a question: It's a multinational company that's profited handsomely from globalization, but its continued success relies on it serving as a gateway to unique local cultures untouched by massive enterprises.

The curious case of the nonexistent island suggests there might be other surprises in store as Google Street View and its competitors continue their quest to capture images of every inch of the globe.

The best way to break out of the crowded app market is through a widely recognized partnership, making the NatGeo affiliation a home run and fast- track ticket to popular retail outlets.