Why should Australia, Hawaii, California and Bali have all the hang-ten fun? Moroccan authorities are bullish on surf tourism significantly boosting visitor numbers, but they need to provide more financial aid to small surf camps that feel left behind to make that a reality.
From issuing the first tourist visa in September 2019 to the announcement of a free-of-charge four-day stopover transit visa for air travelers, Saudi Arabia has indeed come a long way. And then of course there's the target to attract 100 million tourists per year by 2030.
The Middle East region is known for its competitiveness. But we are about to see a softening where more brands are willing to collaborate and cooperate in a bid to capture the imagination of more tourists worldwide.
Countries in Africa are bullish on e-visas helping them to boost their tourism industries, but failures to overcome tech struggles are making any prospect of full recoveries soon an unlikely prospect.
As prices start to rise across Europe, some hospitality brands are taking a keen interest in the nearby North African destination. It’s also a perfect stepping stone to expand deeper into the continent.
Morocco uses its latest campaign to promote a “true experience” of the destination with a funky twist. However, campaigns such as these need to be backed by tourist-friendly policies.
Many African countries are ripe for tourism innovation; however, it will take on-the-ground product development in addition to smart marketing campaign to shift travelers' perceptions and drive bookings.