Is any hotel merger or acquisition ever simple, or swift? In this case, most definitely not. Given the board members’ often contentious history with each other and the company’s direction, it’s anyone’s guess as to whether this new offer from “Bidder V” will prove to be superior than the offer from Sam Nazarian’s SBE.
Can these two companies--one with a somewhat questionable track record and the other, whose star has lost its luster--work together to relive their glory days? We'll see.
Due to the ubiquity of "design hotels," the next generation of hip lifestyle hotels are attracting today's most trend-conscious consumers with improved comfort, service and cultural experiences, as well as head-turning design.
Hotels are personalizing the guest experience through innovative amenity programs, while the free versus paid WiFi debate shifts toward bandwidth strength.
Morgans survived the boutique hotel boom and crash, but its challenges on the customer service front has made it difficult to transition its young, hip guets into loyal visitors.
Morgans has always walked the fine line between being cutting edge and cool for the sake of being cool. As it prepares for growth, it will need to focus on being reliable, too.
The restructuring will transform Morgan from owner/operator of hotels into a brand and management company, something a lot of upscale brands are increasingly looking to do.