Articles tagged “momondo”

Hafner reveals his admiration for new acquisition Momondo Group, expresses his bother at Trivago's ad spend, and pooh-poohs Skyscanner's analytics approach in a frank discussion that cut to the core of what makes metasearch different.

Whether it's a booking site or a hotel, how do you create differentiation where there is so much sameness all around? Create a brand that consumers love and want to engage with.

Momondo Group thinks the key to differentiation in metasearch is to create an emotional connection with the customer. Price-focused Kayak wants to learn a thing or two.

The Priceline Group will consider various strategies to further its priority of increasing its lodging supply. The reason? The more choice, the better the conversion rates of lookers into bookers. When people tell you Airbnb won't ever get into selling hotel rooms, then consider the lessons Priceline has learned about adding rooms.

Expedia poured money into Trivago marketing at a loss. Current Priceline Group CEO Glenn Fogel just spent $550 million on helping Kayak grow. Does this mean he’s going to open the bankroll even further to assist Kayak-Momondo in its expansion?

The acquisition of the Momondo Group is the Priceline Group's largest since buying OpenTable -- and subsequently having to take a write down -- in 2014. Through the acquisition, Kayak gets a strong brand in parts of Europe and ensures that no other rivals step in to take Momondo away from it.

Just because your company is paranoid doesn't mean Google Flights is not out to get you. Google Flights is making gains, albeit incrementally and seemingly unceasingly.

It's clear there is going to be further consolidation in online travel in Europe after Ctrip swooped in and acquired Skyscanner. Momondo would be a nice addition – not a game-changer for Kayak – and a deal could happen if the number-crunchers on both sides have a meeting of the minds.

A prudent strategy for Airbnb might be to initially partner with an online travel agency in an affiliate relationship so it can access flights for its customers. In that way, Airbnb could test whether its users want to book flights on the site without taking the big risks involved in making a large acquisition, which could always come later.

While the world is transitioning to mobile, there are still issues to work on when it comes to monetizing mobile search.