Articles tagged “mmgy”

Today’s edition of Skift’s daily podcast looks at a new forecast of U.S. outbound tourists, hotels using TikTok to drive IRL visits, and easyJet‘s new green deal.

The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.

Diversity, equity, and inclusion are strategic business imperatives event planners look at when choosing the site of their next gathering. Demographics and the political climate are also important facets of a destination being considered for an event.

What's done is done as it relates to the tourism dollars lost in the Dominican Republic this summer. The country is fighting perception at this point, but instead of blaming the media, it should look at local travel industry partners as a means to help regain consumer confidence.

Domestic leisure travel among Americans appears to be getting stronger, helping to offset declining growth in international visitors to the U.S. It's also growing in new directions, with glamping and cultural tours especially popular.

Some U.S. travelers will always want to stay close to home, regardless of the state of the world. Road trips to visit nearby friends and family continue to be the foundation of most American trips, and that will likely be the case again this year.

The quick takeaway: Not all wealthy U.S. travelers travel the same way.

Whoever believes that online travel agencies are down and out during this direct bookings push by hotels is sorely mistaken. Not only does this data show travelers still fully embrace booking sites, it also shows that they're increasingly using them on mobile devices -- a platform increasingly eating share from desktop.

MMGY's annual study shows that Americans are resilient in the face of terrorism and other adverse factors at home and abroad and are also planning to make 2016 one of the better years for travel in recent memory.