Articles tagged “millennials”

Will Millennials really be swayed by soft music and hotel lobby front desks that are more curvy than square? We'll reserve judgment until we see the changes in reality later this year.

Faster Wi-Fi will make passengers of all ages happy, but it takes turning that connectivity into a facilitator for sharing via influential accounts to turn greater bandwidth in a grassroots social movement.

By collaborating with the public to build a better hotel experience, Marriott has shown a surprising willingness to take risks and embrace relationship marketing in an effort to rework its reputation among next gen travelers.

Global hotel brands have entered an arms race to deliver the quintessential lifestyle and digital experience, and in some cases may be sacrificing actual hospitality for fancy renderings.

While the hospitality industry is becoming more aware about the impact of user-generated peer reviews, Getaroom and ReviewPro explain why they're important and why they're exploding in popularity.

The Ritz-Carlton Company is finding a sweet spot between modern design and traditional luxury for various age groups, but there's some work to be done on brand communications aligned with today's connected traveler.

Some travel suppliers who feel confident that they're engaging with the next generation traveler just because they have social media channels are unaware of the value of custom content to share on those social media channels. And why it's valuable to those travelers.

With Millennials expected to soon surpass Boomers in overall travel spending, hotels, booking sites and destination marketing organizations are retooling their product, branding, business models and communication methods. Here’s what they should prepare for.

The tourism group is figuring out how to add an element of urgency to tourists' French aspirations as well as make it accessible to a broader group of tourists who aren't interested in expensive wine and cheese. All things considered, this is a struggle more destinations wish they had.