Will soundbites like "Zoom parties every day, every night" and other headline-grabbing quotes influence perceptions of the value of business travel, or do we take them with a pinch of salt?
Corporate travel is barreling down an uncertain road to a facelift that could strip it down to essential business by the time the travel sector gets to the other side of its coronavirus rebound.
There's a lot of rhetoric about the need to find business models that work for everyone, as the viewpoints of Tesla and Microsoft demonstrate, but there has been little action so far.
Travel buyers stand to gain from dynamic pricing, but this could just be a quick win if hoteliers take a longer term view of that pricing after a recovery.
Travel brands should be more sustainable, responsible, and inclusive because it’s the right thing to do. But they can also improve the bottom line by taking concrete steps powered by smart building solutions that solve for all these challenges at once.
Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.
Microsoft thinks that voice-powered internet gives it a shot — via voice assistant Cortana — at upending today's travel search funnel, which is dominated by Google's search results. The theory's plausible, but Microsoft needs to move faster to win.
Explore with us where the travel industry is headed, technologically. The time has come to look at what the future holds for hospitality, and every travel vertical, as an industry that uses digital tools to better reach customers — and re-envisions itself along the way.