Articles tagged “metasearch”

Online Travel

Trivago Gets New CEO and Leadership

Travel metasearch company Trivago said on Tuesday that Johannes Thomas had become CEO and Managing Director, succeeding Axel Hefer, as the company struggles to return to its pre-IPO glory days.
Short-Term Rentals

HomeToGo Still Waits on Vacation Rental Acquisitions for Elusive Profits

HomeToGo is eager to prove itself as a sustainable and yet growing business in vacation rentals. However, for it to succeed in the long game, the Berlin-based company will need a razor sharp focus on geographical expansion and organic growth — not just acquisitions.
Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.