Articles tagged “membership clubs”

Coronavirus

Soho House Owner Risks Cool Factor in Pursuit of Profitability

Membership Collective Group and its leading brand Soho House haven’t seen profitability since the first club opened more than 25 years ago. Opening more clubs at reduced costs can lead to profits, but that also risks diluting the exclusivity once associated with the brand.
Coronavirus

Soho House Will Raise Prices Fearlessly Despite Spiking Inflation

Profitability remains elusive for Soho House parent Membership Collective Group. Raising prices will help the company eventually change this, but company leaders must be careful about not scaring off people who could begin to think membership no longer holds its value.
Coronavirus

Rosewood Launches a Soho House Competitor — More Copycats Expected

Hotel companies may tout things like exclusivity and networking opportunities as reasons to launch a members-only club, but the real upside here is all about financial security. Soho House proved this is a resilient business model, even in the face of a pandemic.
Online Travel

EDreams Adds Hotels to Prime Subscription Scheme

EDreams is certainly putting a lot of effort into its Prime subscription offering. The test will be how it goes down in other markets and how it performs over a number of years. Do the numbers stack up over the long term and will people keep renewing?