Articles tagged “megatrends”

Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?

Last year we said that ever ything is a booking site and this year it went beyond our expectations. The one-time gatekeep-ers mare now the booking outlets, too.

Food tourism is nothing new, but its exponential growth is remaking how destinations position themselves in the global tourism marketplace.

It may be a bit messy considering geo-politics and the coming divisive election, but U.S. travelers are still in an excellent position to travel with fatter wallets and broader horizons than they have in a decade.

It’s a great time to be a consumer as brands will do what they can to get you to be loyal to them first, even if it means foregoing some fees on the process.

The travel agent of the future is focused on end-to-end customer experience, utilizing technology to forge better relationships with travelers.

Mergers, killing brands, globalization, and an ongoing fear of Airbnb and its ilk will keep 2016 interesting and prepare the industry for a bit of needed evolution.