Articles tagged “megatrends”

Hotel loyalty is no longer just about earning points for hotel stays. Today, forward-thinking brands like Hyatt are extending loyalty “beyond the stay” through a savvy mix of strategic alliances, unique experiences, and new opportunities to earn from daily spending.

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

The evolution of Google’s Search and Maps products from web-centric to IRL have made searching, booking, and navigating to restaurants a seamless experience and handed Google the lion's share of local discovery.

There’s no doubt that competitive markets require businesses to continually strive to meet consumer demands if they’re to remain relevant. Companies that provide restaurant-supporting software are no exception to this rule. Incorporating consumer feedback on a micro level has proven to be a successful approach to product development.

Blockchain has the potential to massively aid in identifying issues along a supply chain, but its real world applications are still being tested and validated, and large scale impacts still stand to be seen.

The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.

After years of spotlighting the kitchen, front of house is rightfully getting its moment in the spotlight.

For restaurants, loyalty is not just a service to thank repeat customers. It’s an incredibly effective data acquisition strategy that is an increasingly vital component of any restaurant’s operations, from discount-driven chains to fine dining experiences.