Articles tagged “megatrends 2023”

Tourism

The India/China Demographic Switch About to Reorder Global Travel

India is projected to surpass China as the world's most populous country later this year. That shift carries huge implications for travel across the globe. Watch our lively discussion in this Skift Megatrends video to get behind the numbers.
Luxury

A New Super Luxury Goes a Step Further

A new tier of ultra-luxury has jumped out from the broader commoditized luxury category into a sphere of its own. Brands like Aman and Bvlgari Hotels are catering to the upper echelons of global wealth. As these top-of-the-strata services cost more than ever, an arms race is unfolding for the staff, product, and experience that can keep pace with lofty daily rates and steep checks.
Hotels

Q&A: Timeshare 2.0 – Redefining Shared Vacation Ownership for a New Generation

Flexibility and unique experiences are driving renewed interest in timeshares, particularly among millennial and Gen X owners. So, what’s the appeal? It’s about being a member of a vacation club with exclusive perks rather than an owner of a specific property for the same week year after year.
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Tourism

Q&A: Destinations Double Down on Nature and Culture to Attract Luxury Travelers

​​As the luxury travel landscape becomes increasingly competitive, destinations are thinking more strategically about how they can showcase the diversity of their nature-based and cultural offerings. For Abu Dhabi, this means spotlighting Saadiyat Island, a vibrant leisure, residential, business, and cultural hub.
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Online Travel

Q&A: Short-Form Video Is Now a Must-Have for Destination Marketers

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.
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Hotels

Q&A: Why Wellness and Sustainability Now Go Hand in Hand

Integrating wellness into hospitality is nothing new, but doing it in a holistic way that factors in broader sustainability goals and aligns with community values points to a new way forward.
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Business Travel

Blended Travel Comes of Age

The travel industry has acknowledged the pandemic led to a surge in people blending leisure with work. Now it’s got to figure out how to unravel the Great Merging to better serve this new and dynamic customer persona.