Articles tagged “megatrends 2019”

The average consumer is enrolled in 18 loyalty programs, so brands looking to create true, meaningful engagement in the future need to simplify and amplify their offers to remain relevant.

Marketers are awash in data these days, but it’s what you do with it that makes the difference between a successful upsell and a missed opportunity.

Despite what the name might suggest, premium mediocre isn’t necessarily something bad. It’s just that after a while consumers are going to cotton on to the fact that simply adding avocado to every meal doesn’t always make it more luxurious.

The role of destination marketing organizations (DMOs) is evolving and expanding into destination management to elevate the customer experience more intentionally.

Tune in to hear some of the top trends defining travel in the coming year, delivered by a slew of Skift experts.

Creation is the new consumption, as travelers weary of commodity travel seek to have a more active role in curating their experiences, and digital platforms more seamlessly mediate in-trip discovery, increasing the opportunity for serendipity.

Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.

From health biohacking and on-demand fitness, to innovative wearable tech and more, it’s safe to say wellness isn’t just having a moment –– it’s a full-on movement that will only continue to gain momentum in 2019.

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

With so many hospitality brands jumping on the wellness bandwagon today, the companies that are actually going to resonate with customers are those that create true opportunities for customers to enhance their well-being.