Articles tagged “meetings”

Germany’s biggest exhibition will test the endurance of delegates as more than 200,000 visitors flock to Hanover. The event may be too big for the host city, and many delegates will have to commute for hours each day.

The disruption in event marketing and distribution is only getting started. As more robust tools emerge that are easier to use, meeting professionals will become empowered in interesting new ways.

Meetings booked online are small in stature and short in duration, which comes as no surprise. The consumerization of the booking process for meetings is well under way.

With event technology exploding in scope and complexity in recent years, it's no wonder that organizations aren't sure which sales and marketing tools have the most positive impact. It's the right time to start figuring it out, though.

The more creative a meeting or event, the more impactful and memorable it is. Why don't more organizations prioritize making the most of their events?

Accor has no plans to follow Marriott International's lead with commission cuts for meetings, but then again Accor's relatively weak presence in North America means it has to focus on drawing in clients instead of pushing them away.

Stopping people under 21 years old from being able to effortlessly buy assault rifles is a societal decision. But it remains open for debate on how travel companies should treat a gun lobby that opposes such a move.

Augmented reality, virtual reality, and holograms are all cool. But there's still a ton of work to be done to enhance marketing and event design before turning to gimmicks.

Nowadays, luxury travel is all about discovering new frontiers. It's not just about expanding physical and geographic boundaries. The travel cognoscenti are "brain dating" around the world in order to stretch their minds.

Dated hotel distribution technology is holding back both meeting planners and hotel revenue managers. As new platforms and tools emerge, it will be interesting to see which major chains end up developing the most forward-looking attitudes toward selling event space in new ways.