Articles tagged “meetings and events”

With Vista already owning Lanyon, the writing was on the wall for this merger.

The Meetings Mean Business Coalition has built a strong war chest of advocacy materials supporting the value of face-to-face meetings, but incoming co-chair Paul Van Deventer says industry organizations should work more closely together to drive global growth.

The executives behind the success of SXSW and Bonnaroo say they're developing more varied event programming bringing together as many creative elements as possible, so brands have more opportunities to engage attendees at different levels throughout the event experience.

Following recent terrorism attacks and acts of violence in high-profile locations popular for meetings and events, the convention industry is compelled to proactively develop a new set of security standards. This is going to be costly, but it's a different world in 2016, and that's something the industry needs to accept.

London Tech Week shows the impact that convention bureaus can have on developing live events that shift a city's destination brand image.

By segmenting the personalities of their individual neighborhoods, cities like San Francisco have more options to align their visitor experiences with different visitor profiles. That customization helps cities expand their destination image, build destination loyalty, and boost repeat visitation.

The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.

Governments, convention bureaus, and universities like those in Australia are collaborating more strategically to diversify the economy and drive economic development by targeting specific international conferences aligned with national interests.

By owning its 60 properties, Omni Hotels feels it has more quality and consistency control over the meeting planner sales experience, and more impact on delivering local experiences for meeting attendees.

Meet L.A.'s new VR/360 video initiative helps planners better understand how to incorporate the sprawling city's event venues and local communities into their programs.