Articles tagged “media”

Building a new media brand in any sector is difficult, but expensive experiential writing about travel, history, art, and science is even harder to churn into a viable business. Atlas Obscura's intentions are pure, but it will take viral connection with a younger generation to guarantee its longevity.

Tours and activities are a profitable way for media publications to capitalize on their brand and find new revenue sources among their already existent customer base.

Our brand would take the best work from professionals and compile it into a multi-media outlet where one could not only be inspired, but have the knowledge to turn that inspiration into reality.

Business magazine Forbes is trying to attract business travelers at U.S. airports, hoping they'll buy magazines, luggage and gum. Why not? It could work.

The travel word's biggest source of expert insight may be on to his second act, but he's still giving stage directions to his first.

Business information needs a lot more startups, and we think our early lessons may have some pointers for others trying in different sectors.