Articles tagged “marketing”

The travel and hospitality industry is overflowing with data. How can travel companies develop smart strategies to deliver more effective and personalized travel experiences?

There's no one-size-fits-all plan for content marketing, but successful campaigns have many things in common.

Sparking an emotion inside a would-be visitor is the goal of every tourism campaign, making music a powerful ally when paired with striking and engaging visuals.

A brand as respected as Traveler would be a fool to not tap into profits made possible through well-produced and broadly marketed branded content.

Virgin America's guerrilla marketing techniques aim to generate social buzz among the carriers' target millennial set without spending thousands of dollars for traditional print or TV ads.

With so few Americans taking full advantage of their vacation days, local travel hits the sweet spot between taking a break from reality and keeping costs low. NYC & Company is smart to target this easy-to-access "visitor" base.

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

Brands have to be smart about integrating user-generated content into their ad campaigns to avoid legal problems and fan pushback.

We need more than a few digital stickers to show travelers the innovation and entrepreneurship that's turning Athens into a should-go destination again.