Articles tagged “marketing”

The destination and the publication remained the same, but visuals, words and call-to-actions all changed dramatically in that time.

While the world's leading carriers and flagship brands have always been content producers, they have become more sophisticated introducing innovative approaches to content production and media utilization.

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing.

We’re still in the early days of the Instagram Influencer, but the one thing we do know is that great visuals will catch on no matter who’s doing the sharing.

It's hard to tell whether travelers' desire for deeper experiences or the proliferation of branded experiential content came first, but each now drives the other leaving the reality of costs and details out of the picture.

E-mail marketers are steering the industry's course toward more reliable conversions, more of the time.

Dixon is taking an active role in convincing federal officials of tourism's economic importance -- an important step that's needed to keep New York on the top in terms of international arrivals, and improve the experience of anyone arriving in the U.S. from abroad.

Driven by today’s intense social media activity around unique culinary experiences, destinations are developing local food-themed travel products and promotions to evolve their brand story.

As the TripAdvisor Business Listings subscription business matures four years after launch, the company is getting more sophisticated and adopting a degree of performance-based pricing -- or at least pricing based on anticipated performance -- to its fee structure. Is it fair? It likely depends on how good that new algorithm is.

Yahoo's ownership of Tumblr can be an attractive dynamic for travel brands that are looking for an alternative to Facebook and to extend their presence in online media and video.