Articles tagged “marketing”

Marriott Bonvoy is taking a risk with such an unusual marketing strategy for the hotel industry. It could work or it could be a flop — but at least they're trying new ways of reaching a younger audience.

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

This is the third travel tech company that has completed a layoff in the past month.

Uber has launched a suite of festive programming designed to help customers ‘go anywhere, get anything, and celebrate together this season’.

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.  

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season.

Amsterdam is struggling to shake off its historic image of the city where everything goes.

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’…