Articles tagged “marketing”

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

India was the fifth biggest source market for Kenya in 2022. It, therefore, plays an important role in the African nation's strategy to recover its tourism sector from the pandemic.

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Airbnb will definitely be able to take this Expedia/Vrbo punch.

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.

Will investors have patience for Trivago's multiyear effort to turn things around?