Articles tagged “marketing”

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

New York and California dominated in the top "key" category with Michelin's new U.S. hotel ratings.

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

India is one of the most important source markets for Thailand. Pre-Covid, nearly 2 million Indian tourists flocked to Thailand, making India the third-largest source market in 2019. Now, Thailand is looking to bring India back to pre-Covid levels.

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"