Articles tagged “marketing”

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

International expansion is a crucial part of IndiGo's 2030 vision. It is placing strong emphasis on codeshare agreements to achieve this goal.

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

We're not entirely sure if this is Dhoni's grand finale in the Indian Premier League cricket scene, but one thing's clear — Captain Cool is making his debut innings with Cleartrip!

The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors.

Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.