Articles tagged “marketing”

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

Airbnb is among the travel industry leaders in taking advantage of the global events category. Its push in Paris highlights the importance it sees for this sector.

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Never say never in travel. Airbnb has moved away from Google marketing in years' past, but recently it's found a way to play there more efficiently.

Reading between the lines, Mertz was saying that Airbnb didn't offer experiences at the right time, and they weren't personalized and cheap enough. Like Booking.com, Airbnb does want a dose of the connected trip.

Robert Isom had warm words for Vasu Raja, the airline’s outgoing chief commercial officer, but hinted that it was time for him to go.

Michelin has bestowed its coveted "keys" upon a select handful of hotels, ranging from cliffside hideaways to palatial pads.

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.