Articles tagged “marketing”

Reading between the lines, Mertz was saying that Airbnb didn't offer experiences at the right time, and they weren't personalized and cheap enough. Like Booking.com, Airbnb does want a dose of the connected trip.

Robert Isom had warm words for Vasu Raja, the airline’s outgoing chief commercial officer, but hinted that it was time for him to go.

Michelin has bestowed its coveted "keys" upon a select handful of hotels, ranging from cliffside hideaways to palatial pads.

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.

New York and California dominated in the top "key" category with Michelin's new U.S. hotel ratings.

TikTok is a big deal in the airline industry, with most of the major U.S. carriers using the platform to enhance brand recognition and loyalty.

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

India is one of the most important source markets for Thailand. Pre-Covid, nearly 2 million Indian tourists flocked to Thailand, making India the third-largest source market in 2019. Now, Thailand is looking to bring India back to pre-Covid levels.