Articles tagged “marketing”

This will work for some consumer brands, and not for others. A Lego Hotel? Maybe some guests would find this attractive. Virgin Hotels? Yes, "getting into bed with Virgin," as the saying goes, will resonate.

There's a tendency to think of Priceline/Booking.com as the big spender in paid search. While that is likely true globally, surprisingly Kayak set the pace in the U.S. in 2012. Another tidbit, the keyword vrbo (vacation rental by owner) soared in popularity, rising from 78 in 2012 to 51 in 2013, reflecting changing lodging considerations.

Disabled travelers spend an estimated $13 billion in North America and £2 billion in England every year, making them an important target for destinations looking to increase their share of the global travel market.

Staycations grew out of economic crisis, but "spafaris" seem to be an eggregious marketing stretch. At any rate, it's a jungle out there.

UK tourism economy needs some U.S. love, and nothing like a bit of a royalty bump now and again to help it.

In one of the only instances where mobile doesn’t refer to a smartphone, CVBs are physically meeting tourists where they are and meeting their need for instant relevant information.

The partnership is a win-win in which Brand USA diversifies its marketing portfolio and the Niagara region benefits from increased awareness in overseas markets.