Articles tagged “marketing”

Expect Google Glass to crop up in more tourism marketing campaigns and as a reward of social sweepstakes. It makes a destination look tech-savvy, puts played-out attractions in a new light, and attracts potential visitors that a destination might otherwise miss.

Airports are becoming destinations in their own right as they incorporate characteristics of the cities they represent and boost revenues through retail and restaurants. Stockholm's airport is clever to target Swedes who will use the airport the most.

If an email pitch ends up in Gmail's Promotions tab, did it ever exist? Google's changes to Gmail are a huge challenge to email marketers, and there is a lot of money riding on the remedies.

How do you push people to other parts of the country beyond the big gateway cities, and spread the economic benefit of travel more evenly? The London Plus tips are good ones, universally applicable.

Stay Smart 2.0 is a fascinating case study on how advertising has changed over the past decade and what it takes for hotel brands to adapt and stay relevant in a digitally driven world.

Spin it however you want to: These changes to Gmail are a potential nightmare for travel marketers who may see their emails to customers end up under a Promotions tab, which is one step above spam.

The key to any campaign today is to go viral and ambient campaigns, by nature of their creativity and shock factor, are a good bet for travel organizations looking to make a splash on and offline.