This week’s travels put a face to a corporation or use a brand ambassador to introduce a market to a new culture.

For example, LOT Polish Airlines shows viewers the men and women behind their improved services while Abu Dhabi takes an NBA legend on a traditional Emerati tour.


Visit Abu Dhabi takes retired NBA basketball player and star of SummerFest Abu Dhabi’s basketball week Robert Horry on a tour of the UAE capital city. He visits the Sheikh Zayed Grand Mosque where words fail him and Emirates Place Hotel where he buys a gold necklace from a vending machine. Horry also goes pearling on the Arabian Gulf, visits Yas Waterworld, and drives through the sand dunes.

The American star makes the destination accessible to American viewers who might initially be uncomfortable exploring a new culture. 

LOT Polish Airlines released a series of videos this week touting a new mobile app, SMS service, and gourmet menu. Each video is narrated by a LOT employee who either headed the project or helped to improve an existing service.

Putting a face to the staff that usually operate out of the consumers’ sight is a marketing tactic increasingly being used by airlines.

Southwest plays on the timeless difference between men’s and women’s minds in this new video ad. A study that stated Americans left 9.2 vacation days unused inspired the ad, which pushes viewers to seize their vacations days and do something.

Despite the differences of the man’s blissful enjoyment and his wife’s vindictive mission, both appear happy to have taken advantage of Southwest’s “Carpe Vacay” sale.

Icelandair has created a format for its video ads and it’s sticking to it. Each video opens with a scene that takes on new meaning as the camera pans back.

In this case, a children’s soccer game that could take place in Iceland is actually outside of Etihad Stadium in Manchester. We still love the concept.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

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Tags: marketing, skiftadsweek

Photo credit: Retired NBA basketball player Robert Horry and an Emirati look for pearls on the Arabian Gulf. Visit Abu Dhabi / YouTube

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