Articles tagged “marketing”

Even if Google Glass does not take off in its current form, wearables are here to stay. This campaign, though unwieldy from a usability perspective, will help show the potential of this technology and its application in travel and the marketing of it.

Creating useful content helps build relationships with the consumer. It reaches the consumer long before they even start to plan their trips and it gets them familiar with the brand or destination and hopefully appeals to them when they are ready to start planning.

All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?

What happens in Vegas stays in Vegas, except the secrets of one of the world's most successful marketing campaigns. Expectations for a Vegas vacation have become a cultural phenomenon and the realization that it's all a ploy to tap into tourists' frustrations and set them off on a spending spree is unlikely to quench the thirst for freedom felt by any arriving visitor.

Spirit Airlines' only real forte is turning political gaffes and buzz into overnight marketing successes. It's helped the airline attract new customers despite its despicable service.

Running a travel magazine isn't easy, but when you forget that your reader comes before your high-end advertiser, you've lost your way.

JetBlue is the middle of a brand upgrade with new uniforms and its first business class preparing to debut next year. With no plans of pursuing a merger, the carrier is free to create coy comparison that differentiate the brand from its complained-about peers.

Travel marketers have a bounty of options when it comes to contacting customers on the road, but vacationers are best left alone outside of logistical updates and post-trip follow-ups.