Creating useful content helps build relationships with the consumer. It reaches the consumer long before they even start to plan their trips and it gets them familiar with the brand or destination and hopefully appeals to them when they are ready to start planning.
Last month we launched our first subscription service, the twice-monthly Global Trends Report series, focusing on trends across various sectors of travel, from across the globe.
The third report in the series is “Content Marketing Trends In The Travel Industry.” Today’s travelers are not as swayed by traditional advertising as they once were. Travel marketers need to inspire and engage customers through content marketing long before they even begin to plan their trips.
Our latest report will define the trends in content marketing in the travel industry, and the context that led to the trends. It will also discuss what types of content and platforms marketers have at their disposal. Lastly, it will showcase examples of content marketing for travel brands and destinations and use those to establish actionable insights for producing and deploying original content.
The report is brought in conjunction with Dream Plan Go, the content marketing experts for travel destinations.
The first five pages of the 46-page report, including Table of Contents, are embedded below:
About These Reports
This is the third in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.
After you subscribe, you will receive two reports every month, 24 in a year, direct to your inbox. Reports are delivered as a downloadable PDF.
Or you can also download each report a la carte, at a higher price.
Any and all feedback is welcome. Contact me at ra AT skift.com.
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Photo credit: The new Skift Global Trends Report, third in the series.