Articles tagged “marketing technology”

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

4 weeks ago

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

James O'Brien, Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

2 months ago

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How to Win at Travel Marketing in the Age of Google and Expedia

How to Win at Travel Marketing in the Age of Google and Expedia

Tinyclues + Skift

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

2 months ago