Articles tagged “marketing technology”

Startups

Fetcherr Raises $12.5 Million for Airline Pricing Tech

All the startups that raised money want to help their clients, whether they're airlines, hotels, or suppliers, do away with manual tasks and automate.

Justin Dawes | 1 year ago

Fetcherr Raises $12.5 Million for Airline Pricing Tech
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Travel Technology

New Handbook: Best Practices for Mobile Marketing in Travel and Hospitality

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.

Acoustic + Skift | 2 years ago

New Handbook: Best Practices for Mobile Marketing in Travel and Hospitality

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Sean O'Neill, Skift | 4 years ago

Hotel Marketers Prepare for the Death of Tracking Cookies

Online Travel

Travel Marketers to Favor Facebook and Instagram in 2019

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

Sean O'Neill, Skift | 5 years ago

Travel Marketers to Favor Facebook and Instagram in 2019

Online Travel

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

James O'Brien, Skift Research | 5 years ago

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research
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Online Travel

How to Win at Travel Marketing in the Age of Google and Expedia

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

Tinyclues + Skift | 5 years ago

How to Win at Travel Marketing in the Age of Google and Expedia