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TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing
TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.
Dennis Schaal, Skift | 8 years ago