Articles tagged “machine learning”

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New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

Bold360 + Skift

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

6 months ago

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Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

DerbySoft + Skift

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

8 months ago

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Executive Q&A: Dee Waddell from IBM on How Technology Must Converge to Deliver a Seamless Airline Experience

Executive Q&A: Dee Waddell from IBM on How Technology Must Converge to Deliver a Seamless Airline Experience

IBM + Skift

For airlines to deliver a seamless passenger experience, technology, people, and systems must connect on the back end.

11 months ago

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New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Adara + Skift

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

12 months ago

Skiftx Original
Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

SkiftX

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

1 year ago

Why Google Thinks Machine Learning Will Be a Game Changer for Travel

Why Google Thinks Machine Learning Will Be a Game Changer for Travel

Brian Sumers, Skift

Some people can happily go all over the world without speaking the local language, and they still feel comfortable. But many others get nervous when they can't understand what's being said. If Google Translate ever gets so good that people can translate anything, anywhere, it could change how the world travels.

1 year ago

Skift Tech Forum: Amadeus Says Computer Vision Models Will Disrupt Aviation Tech

Skift Tech Forum: Amadeus Says Computer Vision Models Will Disrupt Aviation Tech

Sean O'Neill, Skift

Computer vision algorithms will have a huge impact on airline and airport operations, according to Marion Mesnage, who heads up the research and innovation team at Amadeus, the travel tech giant.

1 year ago

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Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Epsilon + Skift

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

1 year ago

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How to Win at Travel Marketing in the Age of Google and Expedia

How to Win at Travel Marketing in the Age of Google and Expedia

Tinyclues + Skift

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

2 years ago

Skift Tech Forum Preview: Kayak’s Chief Scientist Confident on Fare Predictions

Skift Tech Forum Preview: Kayak’s Chief Scientist Confident on Fare Predictions

Dennis Schaal, Skift

Today's data scientists know what they don't know. In other words, they have an appreciation for the complexity of what they are trying to accomplish. Separating the hype from the reality is one of the topics data executives from Kayak and HotelTonight will discuss at the Skift Tech Forum.

2 years ago