Articles tagged “machine learning”

Online Travel

Ad Tech Company Intent Media Shuts Down After Decade-Long Run

Intent Media was in expansion mode early this year and had a good thing going, but Covid-19 and the resulting online travel advertising crash wrote the company's obituary.

Ad Tech Company Intent Media Shuts Down After Decade-Long Run
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Online Travel

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis

The coronavirus pandemic has brought about unprecedented challenges to both travel providers and their customers. While policies and procedures are constantly in flux, there are some steps travel brands can take to clearly communicate with their customers on the right channels at the right time.

New Whitepaper: 5 Ways Travel Brands Can Manage Customer Engagement in Times of Crisis
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Hotels

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place.

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning
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Airlines

Executive Q&A: Dee Waddell from IBM on How Technology Must Converge to Deliver a Seamless Airline Experience

For airlines to deliver a seamless passenger experience, technology, people, and systems must connect on the back end.

Executive Q&A: Dee Waddell from IBM on How Technology Must Converge to Deliver a Seamless Airline Experience
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Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Online Travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers.

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Business Travel

Why Google Thinks Machine Learning Will Be a Game Changer for Travel

Some people can happily go all over the world without speaking the local language, and they still feel comfortable. But many others get nervous when they can't understand what's being said. If Google Translate ever gets so good that people can translate anything, anywhere, it could change how the world travels.

Why Google Thinks Machine Learning Will Be a Game Changer for Travel

Online Travel

Skift Tech Forum: Amadeus Says Computer Vision Models Will Disrupt Aviation Tech

Computer vision algorithms will have a huge impact on airline and airport operations, according to Marion Mesnage, who heads up the research and innovation team at Amadeus, the travel tech giant.

Skift Tech Forum: Amadeus Says Computer Vision Models Will Disrupt Aviation Tech
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Online Travel

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands
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Online Travel

How to Win at Travel Marketing in the Age of Google and Expedia

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

How to Win at Travel Marketing in the Age of Google and Expedia