Ridesharing and homesharing services have been long overdue for loyalty program launches. Now, both Lyft and Uber are offering at least limited options.
In initial public offering land, it's a long time until 2019. The markets are turbulent at the moment and there are big regulatory headaches that stubbornly persist, but investors are salivating at the prospect of dropping some money into Uber and/or Airbnb. These IPO plans could be very impactful.
Beyond the Uber and Lyft drama here, the deeper trend seems to be companies and travel managers allowing business travelers to make their own choices about which ground transportation option they prefer. This represents a major change from how things used to be, and it is good news for the industry.
Ridesharing is now the norm for business travelers. As evidenced by Skift’s new survey on corporate travel ground transportation habits, it’s now widely embraced by business travelers from organizations across all industries and company sizes.
One should expect Lyft to officially partner with more big travel management companies over the next year. It'll be interesting to see how the company's corporate travel push lines up with its international expansion aspirations.
Lyft is playing catch up in the corporate travel sector, and partnerships with the major global travel management companies are a good way to increase adoption. Uber's lead, however, remains enormous.
Ridesharing companies know that corporate travel represents big business. Making their products easier for business travelers to use — and expense — is a smart move.
Even if its growth has slowed gradually, Uber still has a huge advantage over its rivals in corporate travel. Its global scale, as well, bodes well for Uber continuing to grow as an option for international business travelers.