Luxury Travel

What happens to the luxury fashion industry as more and more wealthy consumers move their dollars from product to experience?

Luxury tour operators are starting to focus more on customization than the traditional safaris and expeditions. This reflects the growing trend of personalization in leisure travel.

Beverly Hills is sidestepping traditional media marketing with a thought leadership trend piece on the future of luxury, which helps position both the destination and the bureau as fresh and forward-thinking.

Everyone wants a trip made just for them, and when you're paying luxury prices it's more likely to happen.

Luxury cruise lines are taking a different approach to brand building than their mainstream and river cruise rivals. A new focus on excursions and fresh experiences is helping them to attract luxury travelers who want something new.

Luxury travel is undergoing a transformation from traditional to experimental, as brands try to appeal to a new generation of wealthy vacationers.

Money can't buy priceless memories, but it can buy everything that leads to them. Travel rather than material possessions is the new luxury for affluent travelers who want an experience that takes them further than their living room sofas.

Selling luxury travel today is all about options. Luxury travel brands are delivering more immersive, personalized travel experiences targeting a broader consumer base by age, source markets, and evolving traveler psychographics.

Luxury brands are evolving alongside luxury traveler's increasing demands.

The Chinese aren't the only important market to pay attention to in Asia-Pacific.