Luxury Travel

Travel advisors need to reinvent how they market themselves. It's not about service fees anymore. Forward-thinking agents sell service packages — unabashedly.

Luxury travel advisors are experts at planning a five-star vacation for their clients, but agents are more frequently being asked to add a more local element to their plans. A lot of behind-the-scenes work goes into making sure these experiences go off without a hitch.

Wellness hospitality brands known for their idyllic locations are heading to New York City. Will the temptation of taking a bite out of the Big Apple prove a brand benefit or drawback?

Ethiopia is slowly making its name in luxury tourism. The question is how fast will the rate of change be?

The question is not whether hoteliers and operators should invest in Ethiopia, but what is best for Ethiopia in balancing these new demands while protecting its people and its profound history and cultures.

Getting exclusive access for guests is becoming a key differentiator for the very best hotels.

In a day when exclusive access and intimate experiences are heralded over material goods, a meal prepared by world-class chefs in a spectacular setting is something luxury consumers are willing to travel for.

Staying true to your brand is key if you want to retain existing customers and attract new ones – especially at the luxury end of the spectrum.

A new study finds that the more consumers trust a brand, the more successful it is likely to be. Easy to say, but in an era of rapidly evolving trends and tastes, how can brands maintain that trust while reinventing their offerings? Luxury companies have proven especially adept at navigating these choppy waters.

MSC Cruises is already spending billions on big ships, so why not add a few luxury vessels to the mix? The cruise operator has a built-in customer base, but the trick will be to offer a product that gets those passengers to pay more for the high-end experience.