Getting exclusive access for guests is becoming a key differentiator for the very best hotels.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Access has become a huge part of luxury travel. The very best hotels find ways to get their guests behind-the-scenes access that money (almost) can’t buy, whether that’s a private viewing in a closed gallery or an intimate meal with a Michelin-starred chef.
Legendary boutique hotelier Ian Schrager made an interesting point recently at Skift Global Forum. His argument was that luxury is splitting into the super-premium variety and what he called “luxury for all,” with very little in between.
At the very top end, hotels are going to be increasingly judged by the access they can secure for their highest-paying guests. Arranging a dining experience that would ordinarily be almost impossible to organize is a great incentive for a lot of high-end travelers.
— Patrick Whyte, Europe Editor
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Photo credit: The Shangri-La Al Husn Resort and Spa, Muscat. The property had a tie-up with chef Mads Refslund. Shangri-La