Luxury Travel

True luxury isn't about what you see — it’s what you don’t hear. Silence is the most underrated amenity in hospitality.

Michelin Guide, whose star ratings are coveted by restaurants, has expanded its ratings of “the most exceptional hotels" across the globe. But is it too little, too late, for the revered brand to matter in the luxury hotel segment?

Rosewood's rebrand as a "discovery-led lifestyle forum" sounds like ChatGPT-powered consultant-speak. Strip away the jargon, though, and the underlying ads and employee training have a plausible, justifiable logic.

Marriott is pivoting hard to hotel conversions across Europe as tight credit squeezes new-build economics. It has been adding conversion-friendly brands and relaxing standards for operators to be more locally relevant.

Park Hyatt is playing catch-up with rivals in crowded luxury markets. Its new campaign aims to appeal as much to developers as travelers.

Luxury innovators Neil Jacobs (the former Six Senses CEO) and Alexandra Walterspiel (CEO of Sensei) slammed cookie-cutter hotels and resorts. They championed instead one-to-one service that reflects traveler values over egos.

Industry veterans Neil Jacobs and Alexandra Walterspiel say the sector's next winners will emphasize purpose over popularity. The winners will have brand clarity, intuitive service, and contemporary wellness.

By doubling down on lifestyle hotels and conversions, Hilton looks to give owners quicker returns and travelers more local flavor.

As many companies tighten their business travel belts, are they still planning to bring incentive winners to the newly opened Waldorf?

Oyo’s Motel 6 buy last year, and now TBO picking up Classic Vacations, show that Indian travel companies aren’t just playing catch-up globally, they’re setting the pace and shaping the game.