Luxury Travel

The next big demographic cohort matters, but maybe not in the way you'd expect.

While most members of Generation Z have yet to make a substantial income, they are having unexpected influence over family travel decisions. That's why travel marketers need to start paying attention to this new generation of consumers. Sorry, millennials.

For leisure travel advisors, especially those already accustomed to providing concierge-style services, expanding into incentive travel could be a realistic goal. With help from outsourcing services, even small agencies can handle the complexities involved.

Turns out a lot of thinking goes into the color palette of luxury hotels, and there's a good reason why so many use black, gold, and blue.

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.

The level of competition at the ultra-premium end of hospitality is unimaginably high, and it keeps getting higher. Extraordinary service and experiences quickly become table stakes as guest expectations continue to skyrocket. A culture of creativity gives the best hoteliers that distinctive edge.

The next generation of affluent young travelers wants something different when they go away. Offering them something they couldn't ordinarily do is part of it, but so is connecting them with like-minded people.

Travel has always been as much about who you meet as what you do in a new location. These intentional approaches to community and relationship building, fostered by immersive curated experiences, are what luxury looks like to an increasingly disconnected population.

Airports give beauty brands a great opportunity to test out new retail techniques on a captive audience, and they're increasingly coming up with new ways to sell us stuff.

Duty-free airport retail is an excellent way to reach coveted consumers. But airports also serve as the perfect global showcase for brands to test market products, try out new retail concepts, and build brand awareness among customers from emerging countries.