Why the Obsession Over Hotel Logos?
Photo Credit: The InterContinental London Park Lane. IHG uses classic colors for its luxury brand. IHG
Skift Take
Turns out a lot of thinking goes into the color palette of luxury hotels, and there's a good reason why so many use black, gold, and blue.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
What can you tell from a brand's color choice? Quite a lot apparently.
It can seem boring, but there's a reason why most luxury hotels use a similar palette in their branding, logos, and wordmarks. It's all about projecting a certain image to the consumer.
While there's certainly something to be said for playing it safe, it's probably one of the reasons why customers sometimes struggle to tell them all apart.
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