Luxury Travel

A new tier of ultra-luxury has jumped out from the broader commoditized luxury category into a sphere of its own. Brands like Aman and Bvlgari Hotels are catering to the upper echelons of global wealth. As these top-of-the-strata services cost more than ever, an arms race is unfolding for the staff, product, and experience that can keep pace with lofty daily rates and steep checks.

It's no small feat for Loes Dingemans to grow a boutique hotel chain to six properties during a pandemic. But she may face high barriers to expanding the Pillows brand across Europe.

Today’s edition of Skift’s daily podcast looks at pricing at luxury hotels, United Airlines' reinvigorated advertising, and superficial safaris.

Luxury hotels should be able to drive higher rates if luxury becomes more about what you do than what you own.

All global destinations want a head start when it comes to bringing back guests. But a place like Dubai, which was built with future demand in mind, is able to leverage its tourist-friendly infrastructure to switch things back on at an alarmingly fast pace.

Viceroy may be able to accelerate its growth and brand awareness given Highgate's scale and track record. Of course, that is if Highgate can execute well after the deal closes.

Hilton's brand development formula is working. Never say never on acquisitions, but Nassetta doesn't want to be distracted by disadvantages inherited from rivals.

The Middle East region is known for its competitiveness. But we are about to see a softening where more brands are willing to collaborate and cooperate in a bid to capture the imagination of more tourists worldwide.

Sustainable, high-end nature lodges have been popping up worldwide. Making the concept succeed in Italy, however, may be a challenge, given that it has to out-compete so many established attractions.

Rosewood practices arbitrage, luxury-hotel style. The company seems to believe that the three most important words in hospitality real estate are experience, experience, and experience.