Travel Loyalty News

Even though most of Generation Z is still in school, smart hospitality brands are already marketing to this highly influential group of future hotel guests to generate loyalty.

By partnering with South by Southwest for the first time, Marriott is targeting a new audience that it coins "experience seekers," while also adding a certain cachet to its loyalty program.

Fewer upgrades are on the horizon, but that may mean more discount premium fares.

Competitors are hungry for Starwood and Marriott's customers.

Choice Hotels recognizes that traveler behavior is changing. For the sometime-business and other-times-leisure traveler, Choice Privileges members can earn points whether staying in a hotel or in a vacation rental. And because "millennials want instant gratification," according to CEO Stephen Joyce, Choice is giving it to them in the form of perks at check-in.

The era of enormous point bonuses on credit cards may be drawing to a close.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever.

It's a bad year for frequent flyers as flights earn fewer miles and awards get more expensive.

OneGo's subscription-based flight service for just $1,500 is certainly an interesting concept. But additional costs for rebooking and access to coast-to-coast flights may make it a difficult buy for small businesses.

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever. What strategies are hotel brands using to adapt and thrive in this changing loyalty landscape?