Travel Loyalty News

It's nice to offer rewards program members personalized perks, but we're waiting to see whether assigning members to tiers based on a formula that isn't transparent will be popular among those for who loyalty programs are an art.

The response time to tweets is a function of the effort it takes to prioritize and personalize.

Expedia and Orbitz, which launched a rewards program in October 2013 geared to incentivize hotel bookings, are battling for consumer loyalties and competing against one another with these new programs.

The study reinforces that airline loyalty is a game best played by the pros.

This is a clever idea from S7, although app users may quickly tire of the push notifications in exchange for the relatively few miles they receive.

Marriott Rewards' PlusPoints program will muddy the social media waters even more than they already are today. Ah, we're getting nostalgic for the bad old days when a "like" was a heartfelt "like."

Kjos and Norwegian's backers are making a big bet that they can disrupt trans-Atlantic traffic. You need a bit of chutzpah to make that happen.

Whether PointsHound decided not to seek venture capital funding or simply couldn't, the startup has executed a soft landing, and will be absorbed into the much larger Points International.

The Glass app launch is not meaningful to most of Starwood's customers today, but the brand is betting on the growth of wearable tech and the value it can bring to travelers' booking and hotel experience.