Articles tagged “low-cost carriers”

Airlines

The Low-Cost Carrier and Digital Threat to Loyalty and Points Programs

Since the creation of American Airlines’ frequent flyer program, what was meant to be a simple scheme to encourage repeat business has evolved into a shadow currency funding a large business sector that reaches across to all travel products and to banking institutions. It’s difficult to imagine all of that crashing overnight, or that it would be allowed to crash at all. If Jacobs happens to be right, then it’s bound to crash eventually, but there should be time to see the bright lights coming from the opposite direction.
Airlines

When Legacy Airlines Degrade Themselves With Budget Fares

Legacy carriers should stay on the high ground and market themselves as offering superior products as more passengers will discover the pitfalls of some low-cost carriers with their pay-for-everything-extra-but-a-seat model.
SkiftX

Southwest CEO: An Acquisition Would Be a Low Priority and a Distraction

Southwest already has a lot on its plate without additional acquisitions: international expansion, a new reservations system and expansion of its ancillary service capabilities. With all of the consolidation in the U.S. airline industry, there is a lot less to buy even if Southwest had the inclination.
SkiftX

Inside Scoot Airlines' Clever Copycat Branding Kit for Spirit Air

The similarities between the look and feel of the two brands is pretty clear, and Scoot's attempt to call Spirit out is a great way for the otherwise lightly known Southeast Asian carrier to become much better known in the U.S. using the same attention-getting tactics perfected by, who else, Spirit Air.