Articles tagged “lonely planet”

It would be more apt to consider them as magazines with a longer shelf life, considering the price point, topicality and the distribution strategy. But smart on all fronts, for the fast growing Indian local travel market.

Now that this issue is slowly being solved, will the BBC now speed up the sale process for LonelyPlanet? 2013 may be the year LP will have a new owner.

Some of the Lonely Planet Thorn Tree forum's bark was inappropriate, and now branches will reopen in stages. The adverse publicity won't derail BBC's potential sale of Lonely Planet, but it won't help it either.

BBC undoubtedly will put more resources into moderating the Lonely Planet Thorn Tree forum. It is an issue that confronts every Internet publisher, and in this instance, the BBC got stung.

The best user forum in travel has always battled with trolls. This time, its parent company's own sins are forcing it to take drastic actions where some careful pruning would do.

The world's largest publisher of English-language guidebooks and one of the most trusted brands in travel would be a prize to any buyer who didn't purchase it in 2007 and wasn't part of a national broadcast empire in the middle of an identity crisis and mired in political scandal.

It's only going to get harder for Penguin and Random House: Neither one has displayed much talent when it comes to extending its print brands to the web.

Despite its domination of the global travel guide market, Lonely Planet still hasn't shook off the influence of Wheeler; indeed, he continues to personify the brand even after completely turning it over to the BBC.

Despite being the dominant global player in the guidebook industry, Lonely Planet knows it needs to find new opportunities for both print and digital in both China and India. And who doesn't like free content?

LP pulls off an impressive feat by being the preferred guide brand in four out of five countries, as well as getting a best magazine nod in the UK.