It would be more apt to consider them as magazines with a longer shelf life, considering the price point, topicality and the distribution strategy. But smart on all fronts, for the fast growing Indian local travel market.
After launching outbound travel guides specifically designed for Indian travellers, Lonely Planet will now launch its special guide book series for domestic travel titled “Short Escapes” for the metro travellers…The guide books that will hit the stands on Monday will cover holiday destinations in and around the three metros of Bangalore Delhi and Mumbai.
The guide books will feature spas, hotels, restaurants and resorts in the holiday destinations in these regions. Priced at Rs 395 (about $7), the Indian traveller series would have the yellow and pink colour on the cover as compared to its otherwise blue façade…Lonely Planet plans to launch at least two domestic travel guide books every month designed for Indian travellers.
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