Articles tagged “lola”

Lola clearly made a good choice with this partnership, but it raises some questions. As the startup works with increasingly larger companies, in locations all around the world, how will its core product change?

It will be interesting to see if Lola's fortunes change as its partnership with American Express Global Business Travel ramps up. We're quickly finding out how big a market there is for the variety of apps catering to business travelers from small- to medium-sized companies.

Lola was a good idea with solid execution that fell flat. By partnering with the biggest company in corporate travel, Lola will find out whether its service is actually a fit for businesses around the world. And if not, maybe the mobile-first future isn't quite here yet.

TripActions and Lola have been two of the most interesting players in the business travel ecosystem in recent years. Both their moves this week show how important it is for smaller companies to be able to acquire customers and service larger organizations effectively.

Lola has struggled to catch on as it now pivots to provide travel management tools to small companies. Mobile booking through travel agents never broke through and it's hard to see a path forward for Lola in the extremely crowded market for managing small group travel.

Every travel management company offers an online booking tool, but some are offering the tools travelers want to use instead of confusing or restricted user experiences.

Lola's new group management travel tools are useful for small companies that don't want to deal with the hassle of creating a heavily managed travel program. Its upcoming marketing push will likely prove crucial as the company looks to attract more customers in a crowded business travel booking sector.

Companies have finally realized that creating happier business travelers starts with empowering them instead of ordering them around. Now the rush is on to land those road warriors as customers with the understanding that they are experienced consumers.

Lola's push into business travel makes sense given the needs and booking frequency of experienced road warriors. But as Upside has experienced, attracting the right kind of users is a big challenge when travelers can just book trips themselves.

Lola's pivot to business travel makes a lot of sense from a financial perspective. One has to wonder, however, whether the small company will be able to attract customers in the crowded corporate travel marketplace.