Accor's plan to spin out Ennismore, the trendy hotel and restaurant group, would test the investor appetite for lifestyle hospitality. How much more should investors pay for exposed-brick walls and craft cocktails?
Hilton has debuted Outset Collection as a "soft brand" for independent hotel owners. "Soft brand" is hotel industry speak for "we'll let you keep your vibe."
Motel One says it has carved out a profitable niche by leaning on design flair, prime locations, and rate discipline. New private equity money from PAI is fueling its expansion plans.
Hyatt's latest soft brand will enable independent hotels to join the group's loyalty program and get access to its booking system while keeping their local character.
There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.
By hitting the sweet spot between upscale design-led properties and budget-friendly accommodation, Rove Hotels has created a unique niche in the region’s lifestyle hospitality segment by focusing on sustainability, community, and a fresh, innovative approach.
Hyatt is adding its 29th brand in a bid to add places in Germany where it hasn't had many choices for its most loyal guests. However, it also aims to reach more German guests and try to cross-sell them into all-inclusive resorts.
JLL has released an investor's guide to lifestyle hotels, a fast-growing category. Plus, other highlights from this week's news in hotel deals and development worldwide.