Articles tagged “lifestyle brands”

The demand for a local, authentic travel experience is now driving large hotel companies to develop new brands to differentiate themselves and deliver experiences that immerse guests in local communities.

You want asset light? This is a light asset light strategy that helps big brands provide both an independent touch and the benefits of loyalty at the same time.

Our minds aren't in the gutter. We just think a name should mean something. Hotels and their consultants have become so focus-group centric that they are coming up with lazy names.

Small hospitality companies like Avalon represent the last bastion of classic boutique hotel experiences.